{"id":10813,"date":"2019-07-29T15:05:32","date_gmt":"2019-07-29T05:35:32","guid":{"rendered":"https:\/\/www.humetaylor.com.au\/?p=10813"},"modified":"2020-02-23T04:02:18","modified_gmt":"2020-02-23T04:02:18","slug":"intellectual-property-trademarks-copyright-patents-and-registered-designs","status":"publish","type":"post","link":"https:\/\/www.humetaylor.com.au\/site\/2019\/07\/29\/intellectual-property-trademarks-copyright-patents-and-registered-designs\/","title":{"rendered":"Intellectual Property: Trademarks, copyright, patents and registered designs"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.25.4″ background_image=”http:\/\/www.humetaylor.com.au\/site\/wp-content\/uploads\/2019\/11\/banner-about.jpg” custom_padding=”64px|||||”][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ _dynamic_attributes=”content” text_font=”Montserrat||||||||” text_text_color=”#ffffff” text_font_size=”60px” text_line_height=”1em” header_font=”||||||||” header_text_color=”#ffffff” text_orientation=”center” text_text_align=”center”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_divider color=”#B50038″ divider_weight=”5px” _builder_version=”3.25.4″ width=”80px” module_alignment=”center”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″ custom_padding=”0px|0px|0px|0px”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”3.25.4″ use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#fafafa” background_color_gradient_direction=”135deg” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”35%” width=”100%” max_width=”2560px” module_alignment=”center” custom_margin=”0px|0px|0px|0px” custom_padding=”0px||0px|||” custom_padding_tablet=”50px|||” custom_padding_phone=””][et_pb_column type=”1_2″ _builder_version=”3.25.4″ custom_padding=”|4%|50px|12%||false” custom_css_main_element=”margin:auto;”][et_pb_divider show_divider=”off” _builder_version=”3.25.4″ width=”16%” custom_margin=”||”][\/et_pb_divider][et_pb_text admin_label=”Section1 – Content” _builder_version=”4.3.2″ text_font=”||||||||” hover_enabled=”0″]<\/p>\n

Intellectual property law covers a number of different rights. Whether you are in art, science, industry, business or a combination thereof, it is important to understand the different types of intellectual property protection available.<\/p>\n

The following outlines the most common types of intellectual property protection available.<\/p>\n

Trade mark <\/strong><\/p>\n

A trade mark is defined under the Trade Marks Act 1995 <\/em>as: ‘a sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt\u00a0with\u00a0or provided by any other person.’<\/em><\/p>\n

Typically businesses apply for trademarks to protect their logos, slogans, and product and businesses names from infringement. It is strongly advisable to register a trade mark through IP Australia to gain protection, otherwise you will have to rely upon the more difficult to prosecute action of passing-off. <\/strong><\/p>\n

A registered business name is not a type of intellectual property and offers very limited protection of that name.<\/p>\n

Copyright<\/strong><\/p>\n

Copyright is a protection afforded to the expression of ideas by the Copyright Act 1968. <\/em>Typically copyright covers writing, sound and images but can include computer programs and performance.<\/p>\n

There is no requirement to register your copyright and unless it is agreed otherwise copyright is owned by the author.<\/p>\n

There are exceptions to copyright infringement which can be found in the Copyright Act 1968<\/em>.<\/p>\n

Patents<\/strong><\/p>\n

A Patent is a legal right to sole commercial use (often called a monopoly) over an idea or invention. There are two types of patent:<\/p>\n

    \n
  1. Standard Patent: The invention or idea must be new, involve an inventive step and be able to be made or used in an industry. This patent comes with 25 years of protection.<\/li>\n
  2. Innovation Patent: Similar to a standard patent but instead of requiring an inventive step it only requires an innovative step. This patent type is typically easier and cheaper to obtain than a standard patent but only protects an invention for 8 years.<\/li>\n<\/ol>\n

    One of the most common mistakes in patent registration is \u201cgoing public\u201d before applying – you cannot sell, advertise or publicly demonstrate the idea before applying.<\/p>\n

    Patents are governed by The Patents Act 1990<\/em> (Cth).<\/p>\n

    Registered Design<\/strong><\/p>\n

    A registered design relates to commercial products with unique visual features. A design is defined under The Designs Act 2003 (Cth) as: ‘<\/em>The overall appearance of the product resulting from one or more visual features of the product.’<\/em><\/p>\n

    Examples of products which a design might be registered for include clothes, furniture and for instance the \u201cIphone\u201d which Apple has protected the visual design elements of. A design is not the pattern, shape or artwork itself but how it is the product as a whole incorporating the visual feature(s).<\/p>\n

    The initial term of protection for a design is 5 years but with rights of renewal.<\/p>\n

    Contact Tasman at Hume Taylor & Co in Adelaide to assist you in protecting your intellectual property.<\/p>\n

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